The Luxury Conversation
Intelligence
that moves
the market.
Category intelligence reports covering the UK beauty industry. Built for the brands who want to know what the conversation is and shape the future of beauty.
The intelligence gap
Beauty brands have data.
Few have direction.
The Luxury Conversation tracks the signals that move the UK beauty market across traditional media, Instagram and TikTok and translates them into clear commercial direction.
Each report covers a single category. That focus is the point. Deep, specific and actionable rather than a broad sweep that arrives too late.
We distil the intelligence into a clear monthly summary your team can put in front of the business the same day it lands. The kind of briefing that takes a week to pull together internally, delivered ready to go. No additional workload, but a sharper read on the market and the credibility that comes with it.
This is the intelligence layer your brand has been missing.
Skincare
Skin
Intelligence
The skincare category is the most contested in UK beauty. Skincare holds 33% of the total UK beauty market, the largest share of any category, which makes it the most fought-over. New entrants, ingredient trends, clinical claims and influencer endorsement are reshaping share of voice month by month.
This report tracks who is winning, who is losing ground and what is driving the shift so you can respond in the same month, not the next one.
Cosmetics
Colour
Intelligence
Cosmetics is the category where cultural moments and media velocity intersect most visibly. A single TikTok can move a product from niche to sold out in 48 hours.
This report maps the conversation across editorial, social and influencer to give brands a clear picture of sentiment, share of voice and emerging competitor moves.
Haircare
Hair
Intelligence
Haircare is the category undergoing the most rapid premiumisation in UK beauty. Scalp health, ingredient-led storytelling and salon-quality positioning are driving a new wave of brand loyalty and a new set of competitors.
This report tracks how the conversation is evolving and who is leading it across every major channel.
Fragrance
Scent
Intelligence
Fragrance is the luxury beauty category with the fastest growing social footprint in the UK. Niche houses, heritage maisons and celebrity launches are competing for the same media and influencer coverage across the same platforms.
This report gives brands a clear view of the competitive landscape, what is resonating and where the conversation is heading.
Every report delivers
Not a data dump.
A brief you can
act on.
Share of Voice
Where your brand sits in the conversation versus key competitors across print, digital and social.
Earned Media Value
EMV tracked monthly across Instagram and TikTok so you know exactly what your coverage is worth.
Competitor Intelligence
What your competitors are doing, what is landing and where they are gaining or losing ground.
Strategic Direction
Recommendations from senior PR and strategy counsel. Not observations but clear direction on where to move next.
Trend Signals
Emerging category conversations and cultural shifts identified before they peak.
Senior Counsel
Direct access to the TLC team, combining senior PR expertise from agency and in-house professionals with our in-house data specialists.
Immediate Access
Your first report is delivered the first month of joining. There is no onboarding period. Access to the platform and your category intelligence begins immediately.
Getting Started
Once confirmed your account is set up and your first report scheduled. Annual subscription. Reports and platform access begin from day one.
Vogue, Harper’s Bazaar, Grazia, The Times, The Guardian and the full UK print beauty media landscape. Tracks share of voice and editorial sentiment by brand and category.
Online publications, beauty editors and digital-first titles across the UK. Tracks coverage volume, sentiment and brand mentions across websites and digital publications.
The consideration and community channel. Instagram data tells us what is building brand equity, which influencer relationships are driving sustained awareness and where audiences are deepening their connection with a brand over time.
The discovery and conversion channel. TikTok analysis identifies what is driving impulse purchase and trial, which creators are generating genuine sell-through and which trends are worth moving on quickly.
Why now
The brands
winning in 2027
are deciding now.
The UK beauty market is moving faster than the annual review cycle. The brands with a clear picture of what is happening in their category today will be setting the agenda next year.
TLC gives you that picture every month with the strategic direction to act on it. Not a report that sits in an inbox. A working intelligence service that keeps you ahead.
Thank
you.
To discuss which package works best for your company, please let us know your availability.
We look forward to discussing your business needs and preferred option.
Get in touch